I Build Systems That Do the Work

The Short Version

I spent years doing PPC the hard way — spreadsheets, manual optimizations, weekly reports that took hours. I was good at it, but I was also the bottleneck.

So I started building AI systems to do the repetitive work for me. First for myself, then for clients. Now I help others do the same.

The Longer Version

I didn't start in AI. I started in the trenches of Google Ads — managing campaigns, obsessing over quality scores, building reports nobody read.

I worked with clients spending serious money on ads. Adobe Stock. Enterprise accounts. The kind where a 1% improvement means real dollars.

And I got good at it. But I also noticed something: 80% of the work was the same every time.

Pull data. Look for anomalies. Write recommendations. Format reports. Repeat.

So I started automating. First with scripts. Then with proper systems. Then, when AI got good enough, with agents that could actually reason about the data.

That's when everything changed.

I built ScaleSearch — a multi-agent system that monitors campaigns, catches issues, and generates insights automatically. It runs 24/7. It catches things I'd miss. And it freed me up to focus on strategy instead of spreadsheets.

Now I'm on a mission to help other marketers and businesses do the same thing: build systems that do the work, so they can focus on what matters.